48% der Engländer haben noch nie von Second Life gehört
Mär 7th, 2008 by Simon Künzler
Entertainment Media Research hat kürzlich den «2008 Digital Entertainment Survey» publiziert. Für diesen wurden 1608 englische Konsumenten im Alter zwishcen 15-54 im Januar 2008 befragt, nicht nur zu virtuellen Welten, aber auch. [via]
Die Ergebnisse zu Second Life (in der Kategorie Social Networking):
- only 6% adoption by UK users
- another 6% have “browsed” the site (I’m not sure if this means they’ve seen the website are actually logged in.)
- 40% of users are aware of the service, but don’t use it
- 48% have never even heard of the virtual world.
- Among the adopters, the highest rates are among women aged 20-24 (10%) and men aged 45-54 (9%)
Ein wenig besser schaut’s aus bei MMORPGs
- 5% say they play regularly. (Actually, the report lists it as “subscribe to MMORPG online game,” but let’s assume they mean “play” and not just rampant, serial subscription.)
- 4% play occasionally
- 5% say they play rarely
- 5% don’t play now, but intend to in the next 6 months
- 61% have no plans to play
- 20% are unfamiliar with the idea
Die Schlussfolgerung
It’s a big dividing mark among demographics: 17% males aged 15-19 play MMORPGs and 55% browse social network sites, while among males aged 45-54 only 2% play and 13% browse. For those that play, though, it’s addictive. 10% say they are “addicted/never stop” playing MMORPGs compared to 10% that feel the same way about browsing social networks.
Hier geht’s zum Report.