Masterarbeit Grosskonzerne in Second Life
3. Februar 2009
Alessandro Barnetta (scheinbar der Bruder vom bekannten Fussballer…) hat an der ETH-Zürich eine Masterarbeit zum Thema «Grosskonzerne in Second Life» geschrieben. Die Masterarbeit mit dem Titel «Fortune 500 companies in Second Life – Activities, their success measurement and the satisfaction level of their projects» kann man hier downloaden. [via]
Die Haupterkenntnis aus der Arbeit (Auszug aus dem Abstract):
Around 15% of all Fortune 500 companies do have activities in Second Life. The main focus lies on Marketing and Communication & Collaboration whereas Management of Services & Processes and Recruiting are hardly applied. The success measurement tools are still poorly developed and leave room for improvements. So far most companies measure the traffic on their Island, the feedback they get and the publicity that results. Overall it seems like it is too early to really draw a conclusion on the satisfaction level for companies. Four out of seven categories have been stated neither satisfying nor unsatisfying by a majority of the companies. The other three points, Marketing, Communication Collaboration, and R&D are satisfying activities for them.
Ich denke auch, es ist zu früh, um den Erfolg von Aktivitäten in oder mit Virtuellen Welten zu werten. Wir stecken noch immer in der Anfangs- und Experimentierphase.
Comments
Got something to say?
